Nine CRM statistics you should know before implementation

With more and more companies going down the road towards implementing new CRM software, many are seeing dramatic improvements when it comes to increased sales and efficiency. But with so many statistics around relating to CRM systems, how do you know what to pay attention to before proceeding?

We have done all of the hard work for you and identified nine CRM stats you should refer to before making your final decision. Many of them are from this year but may well impact upon your company throughout 2017 and into 2018.

1. Mobile CRM usage is increasing

With more and more employees using mobile devices, the purchase of CRM systems that provide mobile use is on the up with 48% of CRM users accessing via a smartphone and 45% from a tablet.

2. Salespeople are using a range of mobile devices to access CRM

Whilst employees used to wait until they got to a laptop or desktop to use the CRM, many more are now using a variety of mobile devices with the figure now standing at 81%.

3. CRM increases salesperson productivity

Not only is the use of the software increased but stats show that productivity also improves by 15% and that sales personnel are far more likely hit their sales quotas.

Guide: seven steps to CRM implementation success

4. Cloud CRM is becoming more popular

With more and more people needing to access the CRM from a mix of locations and devices, using a cloud-based CRM is definitely on the up. Over the last six years, cloud CRM usage has risen from 12% to 87%

5. Companies are spending more on CRM

With the CRM market coming in at $37 billion this year, this figure is set to increase even more with about 70% of businesses planning to increase their technology spend, 49% of this being on CRM software.

6. CRMs usage is still growing

This does not appear to be linked to keeping up with the competition but more a way of boosting sales. In 2016 alone, CRM usage rose from 56% to 74%.

7. Personalizing marketing solutions are on the rise

Companies are not only using CRM to improve customer service facilities; many are looking at personalizing their marketing with 60% of organizations looking to spend more on email marketing. This is in line with email’s high ROI; a $40 return on each $1 cost.

8. CRM is increasingly popular with small businesses

Whilst 91% of businesses with more than 11 employees use a CRM, this stands at 50% for those with 10 employees or less. Moreover, 74% of these said that the CRM has dramatically improved their ability to use and access customer data.

9. CRMs enable intelligent engagement

With 80% of would-be buyers checking out your product or service online before they buy and 87% using a mobile to shop, it is essential that businesses engage with customers intelligently via a CRM.

So as we can see, the focus is very much on looking after the customer and CRM systems are enabling businesses to do this.  

If you have not purchased your CRM yet, then do take note of these stats and strongly consider a cloud based option, accessible via any type of mobile device. With CRM software providing a complete overview of every person that a business connects with, CRM usage looks set to continue on the up.

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Jane Tareen

About the author…

An MBA-qualified professional, Jane specializes in all kinds of copywriting and creative content production. With many years spent working in advertising and publishing, she is also skilled in editorial production and proof-reading. Whilst writing, she has a constant companion in the form of one very large Fox Red Labrador!

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Jane Tareen