SAP CRM is a customer relationships solution from SAP designed to provide employees with customer insights and processes so they can deliver consistent and personalized customer experiences across all channels.

SAP CRM places itself in the market as software designed specifically for on-premises management. Intended to increase customer experience through adding a personal touch to each interaction, SAP CRM is suited for businesses of all sizes who wish to improve customer relations while also providing real-time data for analysis for driving performance and sales.

By equipping customer service agents and sales operatives with the tools to deliver fast, accurate service, SAP CRM brings together all customer interactions under a single, browser-accessible platform to ensure each customer is treated appropriately based on their individual experience with the company. Furthermore, with marketing capabilities to manage all aspects of the sector – including e-marketing, campaign automation, and digital asset management – SAP CRM provides a full system to increase productivity and revenue across each related business channel.

SAP CRM is an on-premise software solution with mobile access via a variety of devices.

Software features

  • Cadence
  • Contact Management
  • Contract Management
  • Database Management
  • Funnel Reporting
  • Performance Reporting
  • Pipeline Management
  • Product & Price Control
  • Sales Gamification
  • Quotation Handling
  • Task Assignment
  • Territory/Quota Management

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Quick spec

Product details

Supplementary Features

  • CPQ
  • Customer Service Automation
  • Marketing Automation

Customer Size

  • Small
  • Medium
  • Enterprise

Other Features

  • Customizable

Hosting Method

  • On-premise

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SAP CRM

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