Hubspot vs Pipedrive: an objective comparison
HubSpot is an extremely popular marketing automation tool, owning 41.5% of the small business automation market. Hubspot has a reputation for being expensive and can charge a lot for additional bolt-ons, although there is a free version. Pipedrive is a small business platform which is designed as a CRM and sales management pipeline tool. Below is an at-a-glance comparison so you can get a feel for which system may suit your needs.
What do they offer?
Hubspot offers CRM, marketing, and sales functionality, whereas Pipedrive focuses on CRM and sales pipeline management.
How do they stack up?
We’ll take a look now at the most important element, the feature sets, by key area.
| Hubspot | Pipedrive | |
|---|---|---|
| Ease of use | Visually a good CRM, also easy to use for developers and non-developers alike. | Very simple UI, visually it is designed for salespeople managing a pipeline and this is intuitive. |
| Features | Customizable views and dashboard, deal and task board, marketing synchronization, email, phone and web integration. Social media integration, full CRM capability, tracking and scheduling, and a wide range of templates. | Lead scoring and segmentation, web activity tracking, personalized web content. Can create invoices, sales reports, real-time sales alerts. A mobile app, social CRM, Google maps and apps, email tracking, timeline view. |
| Customization | Customization and great tools for developers. | Good customization. |
| Pricing |
Free initially but can be very expensive as your lists build. Prices start at the below for the marketing hub: 10k contact $1,250 / month 25k contacts $2,000 / month 100k contacts $10,200 / month Full feature pricing $2,400 / month Basic starting price: $200 / month Setup fee: $600 |
Monthly payment for an annual subscription per user starting at: 2k contacts $15 / month 10k contacts $15 / month 25k contacts $15 / month 100k contacts $15 / month Full feature pricing $75 / month
|
| Support and training |
Hubspot has a well-developed blog to help users make the most of the CRM and marketing automations.
|
Sales pipeline academy with lots of useful tutorials and videos. |
| Trial | Free to start. | Free trial available. |
| Customers | Large, mid-size and small business | Freelancers, small and mid-size business, non-profits. |
| Marketplace and integration |
700 integrations in total Leadformly integration Outlook integration Gmail integration Salesforce integration Netsuite integration SugarCRM integration Microsoft Dynamics integration Zapier integration |
Outlook integration Gmail integration Salesforce integration Netsuite integration SugarCRM integration Zapier integration |
| App integration | Integrates with 128 Apps: Mailchimp/ Salesforce Sales Cloud/ Wordpress/ Zapier/ Zendesk |
Integrates with 148 Apps: Dropbox/ G Suite/ Google Calendar/ Mailchimp/ Microsoft Outlook/ QuickBooks/ Slack/ Zero/ Zapier
|
Overall, Pipedrive tends to be for smaller sales-focused businesses, whereas Hubspot started life as a marketing automation tool. Both have the traditional CRM features and are competent at tracking contacts and workflows. It depends on what you need a CRM for, as Pipedrive is great for salespeople whereas Hubspot’s works incredibly well for marketers. Pipedrive is at a lower price point (when compared to Hubspot prices or large numbers of records), which is a big plus for the SMB market.
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