Base and Zendesk announce strategic partnership

Sales acceleration software provider Base have announced a strategic partnership with Zendesk.

The partnership, which was announced at Base’s annual Forecast sales conference, will combine Base’s sales automation tools with Zendesk’s customer service features to create what they call “the first integrated, modern customer experience stack.”

Base and Zendesk’s collaboration will focus on providing users with an intuitively designed set of communication and data collection tools that minimize time spent on administrative tasks. This will be built on the existing Base and Zendesk integration, and offer a flexible API to allow users to tailor the stack to their company’s needs.

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The partnership will offer sales and customer service teams an alternative to clunky and expensive legacy software, according to Base CEO Uzi Shmilovici.

He said “Companies have suffered with the poor user experience, platform limitations and outrageous costs of Salesforce and other legacy CRM solutions for too long.

“With this strategic alliance, Base and Zendesk have reimagined the way that sales and support teams can work together by providing organizations with an extensible, end-to-end customer experience stack.”

Zendesk CEO Mikkel Svane said “It is more important than ever that the modern business looks holistically at the entire customer journey.

“Base and Zendesk are incredibly aligned when it comes to helping organizations of all types, around the world, build meaningful connections between the brand and the customer through a seamless, flexible, best-of-breed solution. We are excited to be partnering together.”